Why “WTF?!” is possibly the most important question today

Thomas Juli
4 min readJun 3, 2021
Image by Alexandr Ivanov from Pixabay

WTF?!” This is probably one of the most important questions we ought to ask these days. No, it is not the obscene expression or question some people think of. WTF stands for “What’s the future?

In a world in turmoil — climate change, the COVID-19 pandemic, exponential digital change, other large-scale environmental damage and politically motivated violence (war, civil war, terrorism, weapons of mass destruction), extreme poverty, and rapid population growth — the WTF question is more pressing than ever. But how do we approach this question? Where do we start?

It is easy to expect others to come up with ideas. Whoever “others” means: politicians, scientists, managers, etc. But what about us? And what about you? What’s your answer to the WTF question? And what do you do about it?

Besides, what’s the timeframe of the future? A day, a year, two years, a decade?

So, when we ask the WTF question, where do we start?

I invite you to an experiment.

Let’s explore possible answers to the WTF question together. For this purpose, grab a piece of paper and write down the answers or ideas to the following set of questions:

Let’s make it personal

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Thomas Juli
Thomas Juli

Written by Thomas Juli

Helping businesses become and be human in the digital age. Author, Agile coach, speaker, Yogi, Tanguero, outdoor lover.

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